Road Safety Week - make the pledge for brain injury

Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake. Brake is a road safety charity that works to prevent road death and injury, make streets and communities safer, and supports the victims of road crashes.  Every day, five people are killed and more than 60 people are seriously injured on UK roads. There are an estimated further 29,000 deaths from particulate matter pollution in the UK.  Brake is asking everyone to help end this needless suffering by spreading the word in Road Safety Week about the life-saving importance of the Pledge.

Make the Pledge

This year they are asking you to ‘Make the Pledge’. The Pledge calls for people to drive less and, if they do drive, to do everything they can to protect themselves and the people around them.  It concentrates on six key areas:
Make the pledge
 stay under speed limits and slow to 20mph around schools, homes and shops. Slow down for bends, brows of hills and in bad weather and to avoid overtaking. Sober never drive after drinking any alcohol or taking any drugs. Secure make sure everyone in the vehicle is belted up on every journey and children are in the proper child seats.  Chose the safest vehicle possible and ensure it is well maintained. Silent never take or make calls, read or type when driving and stay focussed on the road at all times. Sharp stay focused on safe driving, take regular breaks and never drive when tired, stressed or on medication that affects driving. Get regular eye tests and wear glasses or lenses if required. Sustainable minimise the amount you drive.  Instead walk, cycle and use public transport. You can get involved with the week and sign the pledge here.

Making the pledge for brain injury

The Brain Injury Group who work to support individuals and families affected by brain injury, and the health and social care professionals working in this specialist field, is working with nine member firms, 16 schools and one cub pack to promote the road safety message.  Some 5000 children will be getting creative to illustrate what they – and their parents – will promise to do to make roads safer for everyone. Sally Dunscombe, director of the Brain Injury Group says:
Half traumatic brain injuries are the result of road traffic accidents.  That’s why the Brain Injury Group network has supported Road Safety Week for several years; we deal with people affected by brain injury daily, and the campaign provides some context for the great work our members do in supporting those people. We know how important it is for all road users to show more consideration and change their behaviour just a little to reduce the number of accidents and casualties."
Every child taking part will receive a fluorescent badge to make them more visible on winter evenings, and winning entries in every class will receive a WHSmith token.
A page from our children's book
The Children's Trust are helping support Brain Injury Groups campaign by providing a supply of the award-winning book, ‘Heads up, Tim-Tron’ for each school to help children understand brain injury better and the reason road safety campaigns like this one are so important.   Stay up-to-date with the Brain Injury Group campaign and the outcomes from the week here.
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